Forming the Future – April Edition

Your Guide to Rollforming & Folding Innovation

A Complete Etcoma Line, Built for NZ

In late 2024, I travelled to Turkey with one of our NZ clients and our operations manager, Travis Dunn, for the Factory Acceptance Testing of a new Etcoma Purlin rollforming line. It wasn’t just a sign-off trip—it was the latest chapter in a long-standing partnership built on trust, technical insight, and shared goals.

That same line is now en route to New Zealand, with installation scheduled in the coming weeks. It’s been designed to significantly increase our client’s forming capacity, reduce manual handling, and support their plans for growth over the next decade.

From FAT to freight, we’ve managed the process end-to-end—ensuring everything’s ready for a smooth commissioning and a fast ramp-up.

The Etcoma system itself is built for accuracy, speed, and scalability:

Line Highlights:

• Galvanised steel capacity: 1.2mm – 3.0mm
• Complete system: decoiler, straightener, servo feeder, press, 26-station rollformer, exit guillotine, automated stacking of 15m lengths & bundling
• PLC control with Siemens/Schneider technology and remote support
• Built with premium components: CK50 hardened rolls, 21NiCrMo5 gears, Timken, SKF, and FAG bearings
• Safety: Tunnel Guards, light curtains and comprehensive emergency stops

Considering C/Z/Sigma production? Let’s discuss your options.

Why Manufacturers Are Choosing Etcoma

Across Australia and New Zealand, more manufacturers are actively looking for alternatives to the usual machinery suppliers—and Etcoma is fast becoming a serious contender.

For many, it’s not just about finding a better price. It’s about sourcing equipment that delivers stronger long-term value, with less downtime, easier maintenance, and local support that actually turns up.

Here’s why Etcoma is standing out:

✔ Cost Efficiency
Total cost of ownership is typically up to 35% lower than comparable European or U.S. systems (based on ANZ benchmarks from 2021–2024). Spare parts are more affordable, and maintenance is straightforward, thanks to our local support team—keeping lifetime costs down without cutting corners.

✔ Fast Delivery
Custom-built lines are typically delivered in under 10 months. That’s compared to 18+ months from many EU or U.S. brands. Once Factory Acceptance Testing is complete, shipping and installation move quickly—so you’re up and running sooner.

✔ Reliable Build Quality
Etcoma machines are CE-certified, ISO 9001-compliant, and built with trusted global brands like Siemens, SKF, FESTO, and Pilz. We’ve been on the shop floor, and we back what we’ve seen: consistent, high-quality engineering.

✔ Local Support That Actually Shows Up
Every Etcoma machine we supply is supported by our technical team across Australia and New Zealand. That includes a comprehensive 2-year warranty (1 year on wear parts), plus access to local service technicians who know the gear inside out.

If you’ve been weighing up your next machinery investment, Etcoma deserves a serious look—and we’re here to talk you through what that could look like in your business.

Market Volatility: Why Turkish Machinery Holds an Edge

Between freight blowouts and shifting U.S. trade policy, a lot of manufacturers are reassessing where they source machinery. Turkish suppliers—like Etcoma—are proving to be a far more stable option in the current climate.

Here’s what we’re seeing:

Reliable Supply Chain
Turkish supply chains are currently less prone to disruption than those from U.S. manufacturers, particularly as China and other markets counter U.S. tariffs with tariffs of their own, and limitations on component supply.

Lower Exposure to Policy Risk
Unlike current U.S. imports, Turkish machinery isn’t exposed to the same level of uncertainty around ever-changing trading terms—removing another layer of risk from your investment.

In uncertain times, stable supply and pricing matter more than ever. If you’re weighing your next major equipment decision, it’s worth factoring in not just the machine—but how reliably it gets to you.

Automate Your End-of-Line Packing & Wrapping

End-of-line automation is becoming a smart priority for manufacturers looking to scale efficiently. In fact, the new Etcoma Purlin line heading to NZ includes a fully integrated automated wrapping and bundling system—designed to streamline output and reduce manual intervention.

These systems are becoming increasingly sought after across AU/NZ for good reason.

Streamline profile handling and bundling

Deliver consistent, secure strapping and wrap finishes

Reduce reliance on labour for repetitive tasks

If you’re thinking about upgrading, we can show you how this system works in practice—and what a similar setup could look like for your operation.

For more details on Etcoma rollforming lines and how they can transform your production capabilities, visit our website or reach out directly at solutions@totalrollforming.com.

The future of sheetmetal fabrication is here—are you ready to embrace it?

 

 

About Lance Watson

Lance Watson, Director and CEO of Total Rollforming, drives growth and efficiency through strategic leadership, customer service excellence, and sourcing top-quality suppliers.
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